Not surprisingly, that percentage drops steadily the older the user, with just 27 percent of seniors 65 and older spending their digital media time in smartphone apps, for instance.īeyond digital media time, the younger millennials – those 18 to 24, that is – are just heavily using apps in general. comScore found that among those aged 18 to 24 years old, two-thirds of their digital media time is spent using smartphone apps alone. The use of mobile apps to engage with digital media is even higher among younger users. Of that, 50 percent is occurring in smartphone apps versus only 7 percent for apps on tablets.ĭesktop is trailing further behind, accounting for 34 percent of time spent, while mobile web is another 9 percent. Mobile Apps Report, which finds that 57 percent of consumers’ time spent using digital media is now taking place in mobile apps. That’s the latest from comScore’s newly released 2017 U.S.
Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell.
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